Perspectives for public communication and citizen engagement.

I was invited to give a keynote speech at the 4th edition of EuroPCom (European Conference on Public Communication organized under the aegis of the EU Committee of the Regions) in Brussels on October 16 2013. In view of the latest disclosures through Wikeleaks and mr. Snowden you could argue that all communication today is potentially public. However we do know what we are talking about when we are talking about public communication. My thesis was that if you want to communicate with people in a way that makes them engaged you have to communicate in a way that they like. Hence public communication can probably be inspired by trends in commercial communication meeting people where they are – social media – in a way that they think is relevant and not too boring.  Should you want to see the whole keynote speech you can find it here: http://youtu.be/y7r9j_nAW_8